Playbook-driven CRM for Indian B2B sales

Run your sales motion like an SOP, not a hope.

Compass ships ready-to-run sales motions for your industry — pipeline, checklists, auto-tasks, templates, gates. Pick a Playbook, invite the team, and start selling in 30 minutes. No Zoho Bigin "blank pipeline" setup. No "what do I do next?" guesswork.

No credit card. Full feature access. Cancel anytime.

Why teams switch to Compass

Generic CRMs give you a blank pipeline and ask you to figure out the process. Most teams never do — they freelance, skip steps, and lose premium leads. Compass ships opinionated motions for specific business types.

1
Playbook-driven

Every deal follows a versioned, defined motion. No more "how do we sell this?" questions.

2
AI-assisted

Paste an inbound email — Claude extracts a structured lead. AI rewrites templates per deal context.

3
Gated discipline

Stage transitions need completed checklist work. Lost-lead closures need real activity + Manager approval.

4
Adherence built-in

Daily scoring, escalation ladder, drift detection, GL review queues. Sales hygiene that runs itself.

Six non-negotiables. Built in from day one.

Compass isn't a CRM with discipline bolted on. The discipline IS the product.

G0
Playbook-first architecture

Pipeline + checklists + auto-tasks + templates + loss-gate rules + adherence rules — bundled into one versioned, self-contained unit.

G1
Per-stage hard gates

Mandatory checklist items block stage advance. No more "we'll come back to discovery later" — that's how deals die.

G2
AI paste-and-extract

Paste any inbound message — email, WhatsApp, LinkedIn DM — and Claude extracts a clean structured lead. Stage entry auto-creates the task plan.

G3
Template library + AI rewrite

~30 pre-written templates per Playbook, Email/WhatsApp/LinkedIn. One-click AI regeneration using deal context, in your tone of voice.

G4
Lost-lead activity gate

A deal can't be marked Lost without min activity threshold + cooling period + Manager approval. Premium leads receive the full sales motion.

G5
Multi-tenant SaaS

Public signup, plan tiers, 14-day trial. Built to be sold to other businesses from day one. Indian B2B-first.

Four ready-to-run Playbooks

Pick one at signup. Or duplicate and customize. Or start blank. New tenants can be selling within 30 minutes.

CSR / ESG sales
Corporate CSR Sales

For B2B tree-plantation, sustainability programs, CSR consultants.

New Lead → Qualified → Site Discovery → Proposal → Negotiation → Won

B2B enterprise
B2B Enterprise Generic

Default for most B2B sellers — services, IT, equipment, distribution.

Inquiry → Qualified → Demo → Proposal → Procurement → Closed Won

Real estate
Real Estate Residential

For builders, brokers, project sales teams.

Inquiry → Site Visit → Negotiation → Booking → Registration

SaaS / tech
SaaS Inbound

For SaaS startups running inbound SDR + AE motion.

MQL → SQL → Demo → Trial → Negotiation → Closed Won

Each Playbook ships with ~30 templates, full auto-task plans per stage, and loss-gate rules. Edit anything; "Publish new version" when you're ready to lock it in.

From signup to first deal — 30 minutes

A new tenant can be selling on the same day they sign up. No 6-week consulting setup.

1
Sign up + pick a Playbook

Email + org name + password. Pick from 4 shipped Playbooks (or duplicate and customize). Team invite optional now, optional later.

2
Paste your first lead

Paste any inbound message. Claude extracts Company + Contact + Deal — review, save, done. Stage 1 tasks auto-spawn for the owner.

3
Run the motion

Reps see "Today" — overdue, due today, upcoming. Tick checklist items. Advance stages. The gate enforces hygiene. Drift gets flagged.

Pricing

14-day free trial on every plan. No credit card. Cancel anytime.

Starter
₹999/mo

Up to 5 users · 1 active Playbook · 1,000 AI credits

  • Core CRM + Today view
  • Stage gates + checklists
  • CSV import
Start trial
Scale
₹7,999/mo

Up to 50 users · Unlimited Playbooks · 20,000 AI credits

  • Everything in Growth
  • Forecast + Win/Loss analytics
  • Playbook A/B testing
Start trial
Enterprise
Contact us

Custom seats, AI quota, dedicated support

  • Everything in Scale
  • Playbook marketplace access
  • Custom integrations
Talk to sales

Stop hoping. Start running a motion.

14 days, no credit card, full access. Decide later.

Start free trial Sign in